Центральный Дом Знаний - Business Plans Handbook, Volume 22

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Business Plans Handbook, Volume 22

Project Editor: Michelle Lee 
Product Manager: Jenai Drouillard 
Product Design: Jennifer Wahi 
Composition and Electronic Prepress: Evi Seoud 
Manufacturing: Rita Wimberley
2012  
CENGAGE Learning-Detroit • New York • San Francisco • New Haven, Conn • Waterville, Maine • London

Contents
Highlights...................................................................vii
Introduction...................................................................ix
BUSINESS PLANS Burger Stand
Bob's Burger Shack.................................................... 1
Church
New Beginnings Ministry............................................... 17
Commercial Diving Service
Working Diver & Marine Services......................................... 33
Concession Equipment Rental Business
ConcessionMaster Enterprises LLC....................................... 47
Cosmetics Manufacturer
Glamour Girl Cosmetics................................................ 55
DVD Kiosk Rental Business
Movies To Go, Inc..................................................... 71
Grant Writer
Landon Consulting.................................................... 85
Inflatable Amusement Rental Business
FunGiant Enterprises Inc.............................................. 101
Infusion Therapy
Pharma Infusion Services, Inc.......................................... 107
iPhone App Developer
AppStar........................................................... 123
IT Network Installer
Misch Computer Network Services...................................... 139
Medical Practice
North Oakland Medical Associates...................................... 155
Mobile Oil Change Business
LocationLube Inc.................................................... 171
Nonprofit Concession Stand Business
RGFA Concession Stand.............................................. 177
Online Job Service
CareerConnections LLC............................................... 185
Personal Loan Company
Marshall Personal Loan Services........................................ 193
Pressure Washing Business
ABC PressureClean Inc................................................ 209
Record Company
Stone Records...................................................... 217
Self Storage Business
Tulsa StorageMaster Inc............................................... 233
Used Car Business
Budget Cars........................................................ 239
APPENDIXES Appendix A
Business Plan Template.............................................. 255
Fictional Plan 1 - Food Distributor...................................... 259
Fictional Plan 2 - Hardware Store....................................... 263
Appendix B
Associations........................................................ 267
Consultants........................................................ 269
SBA Regional Offices................................................. 284
Small Business Development Centers.................................... 285
Service Corps of Retired Executives Offices............................... 289
Venture Capital & Financing Companies.................................. 314
Appendix C
Glossary of Small Business Terms....................................... 345
Appendix D
Cumulative Index.................................................... 369


BURGER STAND
He intends to further the support for the business by sourcing inventories of meat, ice cream, and other food products from local stores that will provide Bob's Burger Shack with bulk discounts. This will allow the business to further its ties to the local economy.
Mr. Bergeon is sourcing a number of inventory and equipment suppliers for the ongoing and one time costs associated with this business.
4.0 STRATEGIC AND MARKET ANALYSIS
4.1 Economic Outlook
This section of the analysis will detail the economic climate, the burger stand quick service food industry, the customer profile, and the competition that the business will face as it progresses through its business operations.
Presently the economic market condition in the United States is moderate. The meltdown of the sub prime mortgage market coupled with increasing gas prices has led many people to believe that the US is on the cusp of a double dip economic recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. However, due to the low pricing point of the food products offered by Bob's Burger Shack, the business should be able to remain profitable despite any future economic declines.
4.2 Industry Analysis
There are over 640,000 restaurants in the United States. Gross annual receipts total more than $193 billion dollars per year. The industry also employs over 10.5 million people, and generates an average annual payroll of more than $40 billion dollars per year.
As it pertains to relationships that specifically focus on selling hamburgers and similar products, there are approximately 75,000 businesses that operate within this sub-segment of the general restaurant industry. Each year, these businesses typically generate 15% to 19% of all revenues generated by restaurants within the United States.
4.3 Customer Profile
As the business offers an expansive menu of burgers, hot dogs, ice cream, and other products, it is difficult to categorize the average customer of Bob's Burger Shack as many people, of all walks of life, enjoy the products offered by the Company.
Management expects that the average customer will be a middle to upper middle class man or woman (usually with children) living in the Company's target market. Common traits among clients will include:
• Annual household income exceeding $30,000
• Lives or works no more than 5 miles from the Company's location.
• Will spend $5 to $15 per visit to Bob's Burger Shack
In the Company's target market radius (approximately 5 miles), there are more than 100,000 residents. Among these residents, the annual household income is $42,000 while median family income is approximately $50,000. The 10 year population growth of the area has been 3%.
4.4 Competition
As with any metropolitan area, there are always many businesses that operate in a similar or identical capacity. The Company's burger stand will face competition from other restaurants as well as with major franchised locations that serve similar fare. Management intends to differentiate itself by operating in a burger stand capacity while serving the freshest quality products.
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