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Business Plans Handbook, Volume 22Project Editor: Michelle Lee Product Manager: Jenai Drouillard Product Design: Jennifer Wahi Composition and Electronic Prepress: Evi Seoud Manufacturing: Rita Wimberley 2012 CENGAGE Learning-Detroit • New York • San Francisco • New Haven, Conn • Waterville, Maine • London Contents Highlights...................................................................vii Introduction...................................................................ix BUSINESS PLANS Burger Stand Bob's Burger Shack.................................................... 1 Church New Beginnings Ministry............................................... 17 Commercial Diving Service Working Diver & Marine Services......................................... 33 Concession Equipment Rental Business ConcessionMaster Enterprises LLC....................................... 47 Cosmetics Manufacturer Glamour Girl Cosmetics................................................ 55 DVD Kiosk Rental Business Movies To Go, Inc..................................................... 71 Grant Writer Landon Consulting.................................................... 85 Inflatable Amusement Rental Business FunGiant Enterprises Inc.............................................. 101 Infusion Therapy Pharma Infusion Services, Inc.......................................... 107 iPhone App Developer AppStar........................................................... 123 IT Network Installer Misch Computer Network Services...................................... 139 Medical Practice North Oakland Medical Associates...................................... 155 Mobile Oil Change Business LocationLube Inc.................................................... 171 Nonprofit Concession Stand Business RGFA Concession Stand.............................................. 177 Online Job Service CareerConnections LLC............................................... 185 Personal Loan Company Marshall Personal Loan Services........................................ 193 Pressure Washing Business ABC PressureClean Inc................................................ 209 Record Company Stone Records...................................................... 217 Self Storage Business Tulsa StorageMaster Inc............................................... 233 Used Car Business Budget Cars........................................................ 239 APPENDIXES Appendix A Business Plan Template.............................................. 255 Fictional Plan 1 - Food Distributor...................................... 259 Fictional Plan 2 - Hardware Store....................................... 263 Appendix B Associations........................................................ 267 Consultants........................................................ 269 SBA Regional Offices................................................. 284 Small Business Development Centers.................................... 285 Service Corps of Retired Executives Offices............................... 289 Venture Capital & Financing Companies.................................. 314 Appendix C Glossary of Small Business Terms....................................... 345 Appendix D Cumulative Index.................................................... 369 BURGER STAND He intends to further the support for the business by sourcing inventories of meat, ice cream, and other food products from local stores that will provide Bob's Burger Shack with bulk discounts. This will allow the business to further its ties to the local economy. Mr. Bergeon is sourcing a number of inventory and equipment suppliers for the ongoing and one time costs associated with this business. 4.0 STRATEGIC AND MARKET ANALYSIS 4.1 Economic Outlook This section of the analysis will detail the economic climate, the burger stand quick service food industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Presently the economic market condition in the United States is moderate. The meltdown of the sub prime mortgage market coupled with increasing gas prices has led many people to believe that the US is on the cusp of a double dip economic recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. However, due to the low pricing point of the food products offered by Bob's Burger Shack, the business should be able to remain profitable despite any future economic declines. 4.2 Industry Analysis There are over 640,000 restaurants in the United States. Gross annual receipts total more than $193 billion dollars per year. The industry also employs over 10.5 million people, and generates an average annual payroll of more than $40 billion dollars per year. As it pertains to relationships that specifically focus on selling hamburgers and similar products, there are approximately 75,000 businesses that operate within this sub-segment of the general restaurant industry. Each year, these businesses typically generate 15% to 19% of all revenues generated by restaurants within the United States. 4.3 Customer Profile As the business offers an expansive menu of burgers, hot dogs, ice cream, and other products, it is difficult to categorize the average customer of Bob's Burger Shack as many people, of all walks of life, enjoy the products offered by the Company. Management expects that the average customer will be a middle to upper middle class man or woman (usually with children) living in the Company's target market. Common traits among clients will include: • Annual household income exceeding $30,000 • Lives or works no more than 5 miles from the Company's location. • Will spend $5 to $15 per visit to Bob's Burger Shack In the Company's target market radius (approximately 5 miles), there are more than 100,000 residents. Among these residents, the annual household income is $42,000 while median family income is approximately $50,000. The 10 year population growth of the area has been 3%. 4.4 Competition As with any metropolitan area, there are always many businesses that operate in a similar or identical capacity. The Company's burger stand will face competition from other restaurants as well as with major franchised locations that serve similar fare. Management intends to differentiate itself by operating in a burger stand capacity while serving the freshest quality products. |
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Business Plans Handbook, Volume 22