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«Alice in Wonderland» 1On February 12, 2010, major UK cinema chains, Odeon, Vue and Cineworld, had planned to boycott the film because of a reduction of the interval between cinema and DVD release from the usual 17 weeks to 12. A week after the announcement, Cineworld, who has a 24% share of UK box office, chose to play the film on more than 150 screens. Cineworld's chief executive Steve Wiener stated, "As leaders in 3D, we did not want the public to miss out on such a visual spectacle. As the success of Avatar has shown, there is currently a huge appetite for the 3D experience". Shortly after, the Vue cinema chain also reached an agreement with Disney, but Odeon had still chosen to boycott in Britain, Ireland and Italy. On February 25, 2010 Odeon had reached an agreement and has decided to show the film on March 5, 2010. The Royal premiere took place at the Odeon Leicester Square in London on February 25, 2010 for the fund-raiser The Prince's Foundation for Children and The Arts where the Prince of Wales and the Duchess of Cornwall attended. It also did not affect their plans to show the film in Spain, Germany, Portugal and Austria. The film was released in the U.S. and UK, in both Disney Digital 3D and IMAX 3D, as well as regular theaters on March 5, 2010. On June 22, 2009, the first pictures of the film were released, showing Depp as the Mad Hatter, Hathaway as the White Queen, Bonham Carter as the Red Queen and Lucas as Tweedledee and Tweedledum. A new image of Alice was also released. In July, new photos emerged of Alice holding a white rabbit, the Mad Hatter with a hare, the Red Queen holding a pig, and the White Queen with a mouse. On July 22, 2009, a teaser trailer from the Mad Hatter's point of view was released on IGN but was shortly taken down because Disney claimed that the trailer was not supposed to be out yet. The teaser was also planned to premiere along with a trailer of Robert Zemeckis' film adaptation of A Christmas Carol on July 24, 2009 for G-Force. The following day, the teaser trailer premiered at Comic-Con but the trailer shown was different than the one that leaked. The ComicCon version didn't have the Mad Hatter's dialogue. Instead, it featured "Time to Pretend" by MGMT, and the clips shown were in different order than in the leaked version. The leaked version was originally to be shown to one of the three Facebook groups used to promote the film that had the most members. The groups used to promote the film are "The Loyal Subjects of the Red Queen", "The Loyal Subjects of the White Queen" and "The Disloyal Subjects of the Mad Hatter". Also at ComicCon, props from the film were displayed in an "Alice in Wonderland" exhibit. Costumes featured in the exhibit included the Red Queen's dress, chair, wig, spectacles and scepter; the White Queen's dress, wig and a small model of her castle; the Mad Hatter's suit, hat, wig, chair and table; Alice's dress and battle armor (to slay the Jabberwocky). Other props included the "DRINK ME" bottles, the keys, an "EAT ME" pastry and stand-in models of the White Rabbit and March Hare. On July 23, 2009, Disney Interactive Studios announced that a video game based on the film, developed by French game studio Étranges Libellules, would be released in the same week as the film for the Wii, Nintendo DS and Windows PC, with the soundtrack being composed by veteran video games music composer Richard Jacques. The Wii, DS and PC versions were released on March 2, 2010. Walt Disney Studios Home Entertainment released a 3-Disc Blu-ray Combo Pack (which will include the Blu-ray, DVD and Digital Copy), 1-Disc Blu-ray and 1-Disc DVD on June 1, 2010 in the US and July 1, 2010 in Australia. All versions are presented in 1080p with a 16:9 aspect ratio and Dolby Digital 5.1 HD surround sound. The DVD release includes three short features about the making of the film, focusing on Burton's vision for Wonderland and the characters of Alice and the Mad Hatter. The Blu-ray version has nine additional featurettes centered on additional characters, special effects and other aspects of the film's production. In some confusion, a small number of copies were put on shelves a week before schedule in smaller stores, but were quickly removed, although a handful of copies were confirmed purchased ahead of schedule. On its first week of release (June 1-6, 2010) it sold 2,095,878 DVD units (equivalent to $35,441,297) and topped the DVD sales chart for 2 continuous weeks. By May 22, 2011, it has sold 4,313,680 units ($76,413,043). It failed to crack the 2010-Top-Ten-DVDs list in terms of units sold, but reached 10th place on that chart in terms of sales revenue. Alice in Wonderland earned $334,191,110 in the United States and Canada and $690,108,794 in other territories, for a worldwide total of $1,024,299,904. It marked the second highest-grossing film of 2010 worldwide behind Toy Story 3 and the 9th highest-grossing film of all time worldwide. It is the sixth film ever to surpass the $1 billion mark and the second film produced and released by Walt Disney Pictures that did so, after Pirates of the Caribbean: Dead Man's Chest. Among films starring Johnny Depp it is the second-highest-grossing one in the United States and Canada behindDead Man's Chest ($423 million), the second highest-grossing one overseas, behind On Stranger Tides ($798.5 million), and the third-highest-grossing one worldwide after Dead Man's Chest ($1.066 billion) and On Stranger Tides ($1.039 billion). Alice in Wonderland is Tim Burton's highest-grossing film in the U.S.A. and Canada, overseas and worldwide. It is also the second highest-grossingchildren's book adaptation in North America, overseas and worldwide, behind Harry Potter and the Deathly Hallows - Part 2 ($1.312 billion). On its first weekend, the film made $210.1 million worldwide, marking the largest opening ever for a movie not released during the summer or the holiday period, the third largest for a Disney film afterOn Stanger Tides's $350.6 million and At World's End's $344.0 milliona and the 4th largest for a 2010 movie. It dominated for three consecutive weekends at the worldwide box office. On May 26th, 2010, its 85th day of release, it crossed the $1-billion-mark and by June 1, 2010, its worldwide box office gross totaled $1,006,060,345, surpassing The Dark Knight to become the 5th-highest-grossing film of all time (since having dropped to ninth place). Alice in Wonderland opened on March 5th, 2010, on approximately 7,400 screens at 3,728 theaters with $40,804,962 during its first day, ranking number one and setting a new March opening-day record. Alice earned $116.1 million in its opening weekend, handily topping the previous record held by 300 ($70.9 million) for the largest opening weekend in March and the record for the largest opening weekend during springtime - the latter previously held by Fast and Furious ($71.0 million). It is currently the ninth highest-grossing opening weekend of all time, the highest opening weekend for a non-sequel - taking the record from Spider-Man - and the highest one as well for a non-holiday, non-summer period. The film's opening weekend also topped Avatar's record ($77.0 million) for the highest opening weekend for a film entirely in 3D until it was surpassed by Harry Potter and the Deathly Hallows - Part 2 ($168.2 million) in 2011. It had the top weekend theater average of 2010, with $31,143 per theater, and the eighth largest of all time along with the biggest per theater average for a PG-rated film. Within its first three days of release, it became the highest-grossing film of 2010 beating Valentine's Day's $106 million gross. It also broke the previous IMAX record held by Avatar of $9.5 million by earning $12.2 million on 188 of the large format screens, with an average of $64,197 per site. The film grossed $62.7 million in its second weekend, falling only 46%, which was a smaller decline than most movies that opened with over $100 million. This was also the fifth-largest second weekend gross and the film remained at number one, earning more than all four new releases combined. On its third weekend, it remained at number one with $34.1 million, the sixth-biggest third weekend gross, and beat that weekend's opening wide releases: Diary of a Wimpy Kid, The Bounty Hunter, and Repo Men respectively. It closed in theaters on July 8, 2010 with $334,191,110, rankingtwenty-second on the all-time list of highest-grossing movies but out of the top 100 when adjusted for inflation. Among 2010 releases, it stands as the second-highest-grossing film behind Toy Story 3. Alice began with an estimated $94 million, on top of the overseas box office, and remained at the summit for four consecutive weekends. It reached the top for a fifth and final weekend (April 23-25), just $250,000 ahead of Clash of the Titans, with $25.7 million, a feat Japan and Brazil mainly attributed to. This made it the only 2010 movie that dominated for five weekends at the overseas box office. Additionally, its overseas total of $690,108,794 is the largest one among 2010 films and the eighth largest overseas total of all time after Avatar's $2,021.8 million, Titanic's $1,242.4 million,Deathly Hallows - Part 2's ($937 million), On Stranger Tides's $798.5 million, Transformers: Dark of the Moon ($76.2 million), The Lord of the Rings: The Return of the King's $742.1 million and Ice Age: Dawn of the Dinosaurs's $690.1 million. It is also the second-highest overseas total for a Disney film, behind the $798.5 million total of On Stranger Tides. In Japan, its second highest-grossing market after the U.S.A. and Canada, it topped the box office during the busiest weekend ever recorded in the country (total weekend gross was $34,685,116) with $14,032,610.[104] It therefore marked the largest opening weekend of 2010, the second-largest for a Disney movie after that of Dead Man's Chest ($16,650,081) and the ninth-largest of all time. It stands as the foreign film that reached ticket sales of 10 million yen in record time (37 days), that is 13 days fewer than Avatar, the second fastest. Eventually, it reached $133,694,649, marking the 9th highest-grossing film of all time and the highest-grossing Disney film. In China, it earned $9.6 million on its opening weekend and fell about 25% on its second weekend to $7.3 million. In total, it grossed $33 million, marking Disney's second highest-grossing film of all time in the country behind On Stranger Tides ($70 million). In the United Kingdom, Ireland and Malta it earned $15,983,555 on its first weekend, which was the fourth-largest of 2010 and finished with $64,437,055, marking the third-largest 2010 movie. InFrance and the Maghreb region, it began with $15,380,327, the second-largest opening weekend of 2010 behind Deathly Hallows: Part 1's $20,727,682 and the third largest of all time for a Disney film, but faded out more quickly than Shrek Forever After therefore ranking third among 2010 films with $45,855,971 behind the latter and Deathly Hallows: Part 1. In Russia and the CIS, it opened with $13,823,480, the 8th largest opening of all time, and earned $42,114,337 by the end of its run, ranking 6th on the all-time list of highest-grossing films. It is also the second highest-grossing Disney film behind On Stranger Tides ($60,939,024). In Italy, it started with $11,115,961, marking the 2nd largest opening of 2010 after Avatar's $13,889,941, and finished with a $39,952,697 total, which made it the sixth-highest-grossing film of all time, behind Avatar, Titanic, Che bella giornata, Ice Age 3 and Benvenuti al Sud and the largest Disney film in the country. In Spain, it earned $10,283,762 during its opening weekend, marking the largest one for 2010 and ended its box office run with $28,769,165, ranking second among 2010 releases behind Toy Story 3 ($33,154,762). In Mexico, its $7,620,403 opening was the fourth largest of 2010 behind Toy Story 3, Shrek 4 and Deathly Hallows: Part 1. After closing in theaters it had earned $31,347,734, standing as the second biggest 2010 film after Toy Story 3 ($59,382,044) and also as the sixth highest-grossing movie of all time in Mexico. In Brazil, it had a strong $6.0 million opening, which was (at the time) the largest debut of all time for a Disney movie, since surpassed Pirates of the Caribbean: On Stranger Tides ($8.4 million). By the end of its run, it earned $28,360,362, ranking 4th among 2010 films behindTropa de Elite 2 - O Inimigo Agora É Outro (Elite Squad 2) ($62,927,562), Shrek Forever After ($40,037,374) and Eclipse ($30,499,010). In Argentina, it started at $1,668,739 and dominated for six weekends at the country's box office. It finished its run with $8,193,223 marking 2010's fourth largest movie. In Australia, it debuted with $9,424,165, marking the third largest 2010 opening weekend (behind Deathly Hallows: Part 1 and Eclipse). It earned $33,234,316 by the end of its run, reaching fourth place among 2010 films behind Deathly Hallows, Toy Story 3 and Inception. The film received generally mixed reviews. Review aggregate Rotten Tomatoes reports that 51% of critics have given the film a positive review based on 246 reviews, with an average score of 5.7/10. Metacritic, which assigns a weighted average score out of 1–100 reviews from film critics, has a rating score of 53 based on 38 reviews. Todd McCarthy of Variety praised it for its "moments of delight, humor and bedazzlement", but went on to say, "But it also becomes more ordinary as it goes along, building to a generic battle climax similar to any number of others in CGI-heavy movies of the past few years". Michael Rechtshaffen of The Hollywood Reporter said "Burton has delivered a subversively witty, brilliantly cast, whimsically appointed dazzler that also manages to hit all the emotionally satisfying marks." while also praising its Computer-generated imagery (CGI), "Ultimately, it's the visual landscape that makes Alice's newest adventure so wondrous, as technology has finally been able to catch up with Burton's endlessly fertile imagination." Owen Gleiberman of Entertainment Weekly said, "But Burton's Disneyfied 3-D Alice in Wonderland, written by the girl-power specialist Linda Woolverton, is a strange brew indeed: murky, diffuse, and meandering, set not in a Wonderland that pops with demented life but in a world called Underland that's like a joyless, bombed-out version of Wonderland. It looks like a CGI head trip gone postapocalyptic. In the film's rather humdrum 3-D, the place doesn't dazzle — it droops." Roger Ebert of the Chicago Sun-Times awarded the film three out of four stars and said in his review that, "Alice plays better as an adult hallucination, which is how Burton rather brilliantly interprets it until a pointless third act flies off the rails." The market research firm CinemaScore found that audiences gave the film an average rating of "A-". Several reviews criticized the decision to turn Alice into a "colonialist entrepreneur" at the end of the film setting sail for China. Given Britain's role in the Opium Wars during the Victorian era and subjugation of China through "unequal treaties", China expert Kevin Slaten writes, "Not only is it troubling imagery for a female role model in a Disney movie, but it's also a celebration of the exploitation that China suffered for a century."
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